Perceptual Set
Perceptual Set = Expectancy
Perceptual set can: ENHANCE visual perception by correctly anticipating a stimulus hence interpreting it more quickly or lead to MISINTERPRETATION of a stimulus by incorrect anticipation or expectation
Various psychological factors create an EXPECTATION to organize &/or interpret information in a particular way.
Context
Past Experience
Motivation
Emotional state
Cultural factors
Perceptual Set = Expectancy
Perceptual set can: ENHANCE visual perception by correctly anticipating a stimulus hence interpreting it more quickly or lead to MISINTERPRETATION of a stimulus by incorrect anticipation or expectation
Various psychological factors create an EXPECTATION to organize &/or interpret information in a particular way.
Context
Past Experience
Motivation
Emotional state
Cultural factors